|NAIBA Publisher Advocate Program|
If you are a bookstore without specific publisher representatives, we can help. NAIBA provides a program to help booksellers in the seasonal order process. Publisher Advocate gives booksellers access to marked-up Edelweiss catalogs they wouldn't otherwise see. A rep's knowledge of the new season's list can be passed along to booksellers who currently don't have a rep, ensuring smarter buying.
Only sign-up for catalogs that you don't receive from a house rep or inside sales. Orders must be placed through your normal channel. The reps providing the marked-up catalogs will not be placing the order. (So don't hit the "place order now" button on the marked up catalogs.)
** If you've previously signed up for this program, we encourage you to submit your information again, since reps have changed and your own needs may have changed.
Edelweiss Instructions & Links
*NOTE: Orders generated through the Publishers Advocate program must go through your normal ordering channels. Do not use the "Create Order" button in Edelweiss.
(Fine Print: This program is open to any bookstore in the NAIBA region, but you have to be a NAIBA member. Well worth the small price of admission to have a group dedicated to bringing you programs like this one.)
Too many NAIBA stores don't have the luxury of field reps or access to telemarketing. Receiving Edelweiss marked-up catalogs would improve their operations, and NAIBA wants to help them succeed.
We need reps to volunteer to send their mark-up catalogs to underserved bookstores throughout our region. We'd also like reps (field, inhouse, marketing people too) with an eye for collections to do the same. We would provide you with the emails of the stores, and sending the catalogs is the only obligation you have. Orders would be handled in whatever manner is in place for each individual stores.
Email NAIBA to volunteer. Include in the email any collections you manage for your current customer base and would be willing to share to a broader audience. Please pass this email along to your colleagues who might be interested. Once I have the list of participating publishers and the collections, I will have the booksellers sign -up. I will then share the list of interested booksellers' emails with you.