Vindies Award Ceremony
See the best in indie bookstore videos!
New Voices New Rooms, the programming partnership between the New Atlantic Booksellers Association (NAIBA) and the Southern Independent Booksellers Alliance (SIBA) is excited to announce the finalists for the 2022 VIndies Awards, a celebration of "the best in bookstore video."
Winners will be announced at a ceremony on November 16 at 7:00 PM ET. Michael Triebwasser of Penguin Random House, will reprise his role as Master of Ceremonies for the event.
The 2022 panel of judges drawn from book industry partners in publishing, bookselling, and media, reviewed 127 bookstore videos from nearly 70 independent bookstores, selecting 36 finalists in the categories of Animation, Around the Store, Comedy, Community Work, Drama, Staff Picks, and Trending Sounds.
The expanded list of categories was created in recognition of the reasons independent bookstores are motivated to post video— to showcase their stores, inform their communities, and of course talk about their favorite books.
The 127 VIndies nominations for 2022 represents nearly triple the number of nominations the awards received in its inaugural year. NVNR organizers attribute the increase to the rise in popularity of short animated and video "reels" on Instagram and TikTok, noting that TikTok is now the most popular social media platform. "Short videos are a fun, casual, spontaneous way to get your message out on social media and our bookstores have really embraced that," noted NVNR organizer Linda-Marie Barrett, executive director of SIBA. Eileen Dengler, executive director of NAIBA, added, "We are amazed at all the wonderful, creative ways they have found to use video on behalf of their stores."