|Advertising Opportunities with NAIBA|
Please use the form below to order any of the following advertisements:
Promotions to Booksellers through the New Atlantic Independent Booksellers Association: The NAIBA region is comprised of booksellers in NY, NJ, PA, DE, MD, DC, northern VA and WV
Online NAIBAhood News
Published online and emailed weekly
Circulation: 2750 booksellers/publishers & growing
Top Banner: (600W x 125–150H) $250
Sidebar: (140W x 500-560H) $225
Bottom Banner: (440W x 125-230H) $200
NAIBAhood Newsletter Article (<250 word count) about author/book/galley with link to the author or publisher webpage: $250
eBlast: dedicated issue emailed to booksellers (800 x 600 pixels wide or less) $275
Artwork must be sent as JPEG, GIF or PNG file. Recommended file size: less than 350KB.
Contact Kit Little (email@example.com) with any questions or to schedule an eBlast.
The New Atlantic Independent Booksellers Association (NAIBA) and New England Independent Booksellers Association (NEIBA) have a joint advertising program that will target the entire northeast independent booksellers' market. The Nor'easter Advertising Program will enable publishers to reach bookstores through newsletters and websites, from Maine to Virginia. The program was designed in response to publisher's continued search for new, and cost effective, ways to introduce their books and authors to bookstores and their customers. Publishers will be able to enhance their ads with embedded links to author websites, or in-house promotional materials. $400
Website Banner Ads
Placement: $200 for one week
JPG artwork: 440wx125h
Banners size: 440x125 (horizontal)
Format: .jpg or .gif Deadline: 5 days before run date.
Combined Regional Banner Program: A banner campaign that places ads on the Web sites of each of the nine regional booksellers trade associations (SIBA, MBA, GLiBA, NEIBA, NAIBA, PNBA, SCIBA, NCBA, MPBA). Get instant national industry exposure. Banners run on the home pages of the web sites of all nine regional trade associations. Banners run for a week and placement is exclusive.
Both formats are required: Horizontal (440x125) & Vertical (125x440)
Formats: jpg, gif
Size: 250K maximum. The smaller, the better.
Deadlines: 5 days before run date. Banners from Tuesday to Monday, in order to take advantage of publisher book release schedules.
Contact Kit Little (firstname.lastname@example.org) with any questions or to reserve a 9 region banner ad.
Social Media Ads
Circulation: 700 booksellers, publishers & industry personnel
Shared image & link (377 x 197 px) $150
Cover photo for two weeks (851 x 315 px) $200
Shared image w/ link & cover photo combo: $300
Circulation: 1878 booksellers, publishers & industry personnel
Tweet ad w/ link (440 x 200 px) $175
(May not exceed 117 characters, if tweet contains photo)
Cover photo for two weeks (1500 x 500 px) $200
Ad & cover photo combo: $325
Contact Kit Little (email@example.com) with any questions or to schedule social media ads.
Make your advertising dollars go farther with our discounted advertising combos!
eBlast/Facebook Combo: $400
eBlast/Website Banner Combo: $450
eBlast/Facebook/Website Banner Combo: $600
Facebook/Website Banner Combo: $375
Contact Kit Little (firstname.lastname@example.org) with any questions or to schedule combo ads.
Fall Conference (October 15-17, 2016 at the Hyatt Regency, Baltimore, MD)
Single Tables $550
Sponsorship packages: includes table space, advertising, staff benefits, sponsorship of bookseller attendance and other benefits. Value ranges from $1,000 to $4,000.
Contact Eileen Dengler (NAIBAeileen@gmail.com) for details, or visit our website, www.naiba.com.
Fall Conference Directory
Published in September for Conference
Artwork (b/w) due August 11
Circulation: 500 booksellers/publishers
Full page (7.5” w x 10”) $525
½ page (7.5 W x 4.75H) $350
¼ page (3 ½” x 4 ¾” vertical) $225
Contact Eileen Dengler (NAIBAeileen@gmail.com) for details.
NAIBA Holiday Catalog
Published in October for November distribution; Sales & Marketing in conjunction with NEIBA & GLiBA
Circulation: 1.6million copies through independent bookstores to consumers
Download pdfs of previous NAIBA Holiday Catalogs
Ad rates: starting at $1300
NAIBA Winter / Spring Events
NAIBA hosts up to 8 events in the winter / spring months. They range from dinners at Winter Institute, publicity speed dating, socials in bookstores, to retreats for specific booksellers, such as owners, book buyers and event managers. These are ideal events to promote a regional author. The author would be given time to speak about themselves and the book. Contact Eileen Dengler (NAIBAeileen@gmail.com) for details.
NAIBA Membership Mailing Lists
NAIBA members only (150 contacts) $200
Regional Bookstores (500 contacts) $350
One-time use only; Available in label format only
**NAIBA Publisher Members may receive one electronic excel spreadsheet, three uses for $350.
Contact Kit Little (email@example.com) with any questions or to purchase our mailing list(s).
To sign up for or get more information about any of these programs, please email Kit Little.