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News from NAIBA

Otto's Looks for Buyer 

“Otto’s, a booklover’s paradise in the heart of downtown Williamsport” is looking for an interested buyer. 

 The bookstore has had 174 years of bookselling success but the 81 year old owner needs to retire.  Prime downtown location with lease until 10/01/16. 

If interested, please contact Betsy.

 NAIBA's 2016 Calendar of Events

Another exciting year around NAIBA! Watch the newsletter and website for details. For now, we just want you to get excited.

Book Buyers Retreat: In February (date and place to be announced). You'll have the chance to provide input on manuscripts - including marketing and jacket art; talk with fellow book buyers about what they are reading and loving; and to just sit and read in a cozy setting. There will be Edelweiss training and goodie bags of important books for the independent market.

Publicity Speed Dating: Tuesday, March 15th at Caroline's on Broadway, NYC
The most productive day of the work year for event managers. The chance to meet with publicists and schedule authors for events. *Open to NAIBA members only*
Register now

Social Media Retreat: In April in the DC/VA area. This is a hands-on event that will review the best use of different social media platforms, and train you based on your own knowledge and skill set. It will increase your level of expertise, comfort, and productivity to market books and the store on social media platforms.

Summer Socials:
New York City: Community Bookstore, Monday, July 18
Northern New York: (Time & Place to be determined)
New Jersery: watchung booksellers, Montclair, NJ (Time to be determined)
Washington, DC: (Time & Place to be determined)
Pittsburgh, PA: Focus on New / Used Bookstores (Time & Place to be determined)  


Announcing the Last Stop on Market Street Handselling Contest 

We are so excited to launch the Last Stop on Market Street handselling contest! All NAIBA (and NEIBA) stores are invited to participate in this contest! The goal is to handsell as many copies of Last Stop on Market Street between now and the end of the year. The contest winner will have a chance to host Matt de la Pena!

How do you participate? First, send Biff Donovan ( -- or your Penguin Rep -- an email to indicate that you'd like to receive marketing materials for Last Stop. Write soon! Supplies limited.

Participation in the contest includes:
1) purchasing copies of the book from your Penguin Rep
2) sending your rep evidence of promotion (photos of a display, event, newsletter, social media, etc.)
*A winner will be randomly selected from all participants and announced in January.

Ideas for promotion: window displays, pictures of your local Market Street (if you have one!), set up chairs like a bus for story time and give out bus tickets, make a bus from all those cardboard boxes we get for photo ops, include Last Stop on Market Street in your end of year picks and holiday newsletters. Challenge nearby bookstores.

 "I must sound like a broken record, however I have to reiterate how important these events are to me. I walk away with at LEAST 1 good idea from every single event. It reconfirms what I am doing, and assures me I have fellow book store owners who genuinely care about me and what they do. I love feeling part of a 'family' and each event makes me a smarter, wiser and happy book seller!!!" - Donna Fell, Sparta Books, Sparta, NJ 

 The All About Events Retreat was so informative and such a great experience. I am so thankful to you for coordinating these great opportunities. I can't wait to put what I learned into action! - Kate Saporito, [words] Bookstore, Maplewood, NJ

"It was great, fun and hugely helpful. It was a pleasure to meet the publicists and we are already in touch working on some events. Thanks again for setting this up. I’m sure, logistically, it was a challenge. We really appreciate your efforts." - Donna McFadden, Wellington Square Bookshop, Exton, PA

"The Speed Publicity event was very well run with lots a great contacts made. You did a fabulous job getting us prepared for the meetings.  Everything was so appreciated by us at Newtown Bookshop!" - Kathy Morrison, The Newtown Bookshop, Newtown, PA

"The Speed Dating event was fun, organized, productive and beneficial. You are superstars!!!" - Kenny Sarfin, Books & Greetings, Northvale, NJ 

Welcome to NAIBA, a regional trade association of locally-owned, independent booksellers, and the authors and publishers who enjoy working with them and promoting their books through the independent bookstore. We provide the community, education, awareness, and tools for independent bookstores to succeed. Our region covers New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington DC, northern Virginia and West Virginia.

To achieve these goals, NAIBA hosts an annual conference in the Fall to educate and enlighten booksellers and publishers; creates opportunities throughout the year for booksellers to visit with each other and exchange ideas and have problems solved; communicates weekly with our members on industry events, issues, and creative ideas.

"Our membership is worth every penny for all the great services provided to booksellers. Appreciate all your hard work."