NAIBA Holiday Catalog
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RAMP Up Your Sales This Holiday Season!



Time to place your free order. Details here.  Click here for the online order form

Check out the current title list (as of July 11) Catalogs are delivered to stores by November 1.



Click for the contract and distribution summary. You can also order online.


Booksellers: Below are special considerations from NAIBA for using the holiday catalog. These deals are handled outside the system for ordering your supply of catalogs.

NAIBA offers a $50 credit to any member store that sends us photos of catalog displays, newsletter articles featuring the holiday catalog, etc. Email us proof of in-store and online promotions of the catalog titles. We’ll credit your store $50 towards any NAIBA program – membership, event registration, etc.

The holiday catalog sells books. Lots of books. And it is FREE to NAIBA members.
More ideas on how to make the most of your holiday catalog:

  • Insert in local papers.
  • Mail to customers.
  • Place in other retail outlets.
  • Stuff in bags, hand out at your events and other community events.
  • Bring it to local independent living communities and take orders.
  • Have staffers choose a title they think will do well and have a competition to see which title sells the most copies. And the winning bookseller gets a prize!
  • Build a store display. Carry this throughout the store with mini displays in different sections.
  • Add a coupon to your imprinted catalog.
  • Include it in book shipments.

We have inserted 9,000 Holiday Catalogs in 2 local papers each year for the last 5 years and hand out another 1,000 in the store. Our customers now look forward to seeing it in their paper the week before Thanksgiving. We have many customers who bring the catalog into the store and tell us what a great job WE did on the catalog!! Haha!!! Thanks NAIBA for this valuable piece of print material!!  Jen Reisdorf, The Bookworm & BW Gifts, East Aurora, NY

As a brand new, small bookstore, I would not have had the resources to put together this fabulous selection of books, much less handle the creation of the actual catalog. By distributing this catalog we have met many new community members, and I am very grateful for my book selling friends at NAIBA for selecting such fabulous books!—Kirsten Hess, Let's Play Books, Emmaus, PA

I love the holiday catalog! We had great results. We insert them in our newspaper with a coupon. The response to the coupon was unbelievable, the return rate was terrific. In 2015, I will do exactly what I did this year with the holiday catalog, Thank you!—Glenda Childs, The Doylestown Bookshop, Doylestown, PA

2019 catalog displays from around our region...

Aaron's Books

The Dog Eared Book

 Newtown Bookshop


the river's end bookstore

The Bookworm & BW Gifts LLC

Town Book Store




A New Chapter

The Book Center


University Store on Fifth


Werner Books


How are titles selected for the holiday catalog?

  • Publishers are the primary decision-makers in what titles are available for advertising in the holiday catalog. We have a good relationship with our publishing partners who tend to know our market, know what books they have marketing budgets for, and propose books accordingly.
  • If a title seems questionable to the indie market, a conversation may take place with the publisher; we always keep an eye on free speech and free press, and respect to diversity and content in every way. 
  • Title lists are on the NAIBA website well in advance of catalog publication for review by booksellers. (Links are provided in the organization newsletter.) If a title seems objectionable, booksellers are welcome to contact NAIBA before catalog publication.
  • Free speech extends to titles and viewpoints an individual bookseller might not agree with.

See catalogs from previous years

Download the 2019 NAIBA Holiday Catalog

Download the 2018 NAIBA Holiday Catalog

Download the 2017 NAIBA Holiday Catalog
Download the 2016 NAIBA Holiday Catalog
Download the 2015 NAIBA Holiday CatalogDownload the 2014 NAIBA Holiday Catalog
Download the 2013 NAIBA Holiday Catalog

Download the 2012 NAIBA Holiday CatalogDownload the 2011 NAIBA Holiday CatalogDownload the 2010 NAIBA Holiday CatalogDownload the 2009 NAIBA Holiday Catalog