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Advertising Opportunities with NAIBA
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Download a pdf of NAIBA's ad rates.   Subscribe to our newsletter.

Please use the form below to order any of the following advertisements:

Promotions to Booksellers through the New Atlantic Independent Booksellers Association: The NAIBA region is comprised of booksellers in NY, NJ, PA, DE, MD, DC, northern VA and WV

Online NAIBAhood News

Published online and emailed weekly

Circulation: 2750 booksellers/publishers & growing

Top Banner: (600W x 125–150H) $250

Sidebar: (140W x 500-560H) $225

Bottom Banner: (440W x 125-230H) $200

NAIBAhood Newsletter Article (<250 word count) about author/book/galley with link to the author or publisher webpage: $250

eBlast: dedicated issue emailed to booksellers (800 x 600 pixels wide or less) $275 

Artwork must be sent as JPEG, GIF or PNG file. Recommended file size: less than 350KB.

Contact Kit Little ( with any questions or to schedule an eBlast.


š Nor'easter eBlast Program

The New Atlantic Independent Booksellers Association (NAIBA) and New England Independent Booksellers Association (NEIBA) have a joint advertising program that will target the entire northeast independent booksellers' market. The Nor'easter Advertising Program will enable publishers to reach bookstores through newsletters and websites, from Maine to Virginia. The program was designed in response to publisher's continued search for new, and cost effective, ways to introduce their books and authors to bookstores and their customers. Publishers will be able to enhance their ads with embedded links to author websites, or in-house promotional materials.  $400


š Website Banner Ads Banner

  Placement: $200 for one week

  JPG artwork: 440wx125h

  Banners size: 440x125 (horizontal)

  Format: .jpg or .gif Deadline: 5 days before run date.

Combined Regional Banner Program: A banner campaign that places ads on the Web sites of each of the nine regional booksellers trade associations (SIBA, MBA, GLiBA, NEIBA, NAIBA, PNBA, SCIBA, NCBA, MPBA). Get instant national industry exposure. Banners run on the home pages of the web sites of all nine regional trade associations. Banners run for a week and placement is exclusive.

Placement: $1000

Both formats are required: Horizontal (440x125) & Vertical (125x440)

Formats: jpg, gif

Size: 250K maximum. The smaller, the better.

Deadlines: 5 days before run date.  Banners from Tuesday to Monday, in order to take advantage of publisher book release schedules.

Contact Kit Little ( with any questions or to reserve a 9 region banner ad.


š Social Media Ads


Circulation: 700 booksellers, publishers & industry personnel

Shared image & link (377 x 197 px) $150

Cover photo for two weeks (851 x 315 px) $200

Shared image w/ link & cover photo combo: $300


Circulation: 1878 booksellers, publishers & industry personnel

Tweet ad w/ link (440 x 200 px) $175

(May not exceed 117 characters, if tweet contains photo)

Cover photo for two weeks (1500 x 500 px) $200

Ad & cover photo combo: $325

Contact Kit Little ( with any questions or to schedule social media ads.


Make your advertising dollars go farther with our discounted advertising combos!

eBlast/Facebook Combo: $400

eBlast/Website Banner Combo: $450

eBlast/Facebook/Website Banner Combo: $600

Facebook/Website Banner Combo: $375

Contact Kit Little ( with any questions or to schedule combo ads.


Fall Conference (October 15-17, 2019 at the Crowne Plaza, Cherry Hill, NJ)

Single Tables $550

Sponsorship packages: includes table space, advertising, staff benefits, sponsorship of bookseller attendance and other benefits. Value ranges from $1,000 to $4,000.

Contact Eileen Dengler ( for details, or visit our website,


š Fall Conference Directory

Published in September for Conference

Artwork (b/w) due August 11

Circulation: 500 booksellers/publishers

Full page (7.5” w x 10”)  $525             

½ page (7.5 W x 4.75H) $350                    

¼ page (3 ½” x 4 ¾” vertical) $225

Contact Eileen Dengler ( for details.


š NAIBA Holiday Catalog

Published in October for November distribution; Sales & Marketing in conjunction with NEIBA & GLiBA

Circulation: 1.6million copies through independent bookstores to consumers

Download pdfs of previous NAIBA Holiday Catalogs

Ad rates: starting at $1300        

Contact: Suzanne Shoger at or 216-536-7193


š NAIBA Winter / Spring Events

NAIBA hosts up to 8 events in the winter / spring months. They range from dinners at Winter Institute, publicity speed dating, socials in bookstores, to retreats for specific booksellers, such as owners, book buyers and event managers. These are ideal events to promote a regional author. The author would be given time to speak about themselves and the book. Contact Eileen Dengler ( for details.


š NAIBA Membership Mailing Lists

NAIBA members only (150 contacts) $225

Regional Bookstores (500 contacts) $350   

One-time use only; Available in label format only

**NAIBA Publisher Members may receive one electronic excel spreadsheet, three uses for $350.

Contact Kit Little ( with any questions or to purchase our mailing list(s).

To sign up for or get more information about any of these programs, please email Kit Little.