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2018 NAIBA Fall Conference Press Release template

Friday, October 26, 2018   (0 Comments)
Posted by: Kit Little
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Local Booksellers Gather for Weekend of Education and Networking

Every fall, booksellers from the mid-Atlantic region gather to discuss industry trends, learn about new releases, and recharge and restock for the upcoming holiday season. This month, the New Atlantic Independent Booksellers Association (NAIBA) gathered 500 people in Baltimore for the annual fall conference. In a field with low margins and shoestring budgets, it’s often a challenge for these booksellers to be able to travel to the conference. But almost universally, they see it as a boon both for themselves and their communities. “It’s an opportunity for us to build relationships with publishers and authors, which allows us to provide more knowledgeable service and more exciting events to our customers,” said our own local independent bookseller, XXXXX[EM1] .

Bookstores hold a special place in the hearts of readers and authors alike.  “Black marks on a white page are doorways,” said New York Times bestselling author and NAIBA keynote speaker Kate Morton, “…and a bookseller’s true gift is that of being a matchmaker.” Although independent bookstores face challenges from both big-box stores and online retailers, events like the NAIBA fall conference offer booksellers the chance to share their knowledge, best practices and experience with bookstores around the region to strengthen and grow their businesses. “This is a rare community of retailers who share ideas and root for each other to succeed,” said Marlene England, owner of Curious Iguana, Fredrick, MD.

This year, the most popular session focused on encouraging preorders of highly anticipated titles. “Larger stores and websites have been promoting preorders for years,” said Christine Onorati, owner of WORD Bookstores in NY and NJ and member of the ABA Board[EM2] . “Now, with the help of publishers, NAIBA and the American Booksellers Association, independent bookstores can often offer customers exclusive content such as tote bags or pins or letters from the author; things their fans would love from a preorder campaign.” Booksellers were shown ways to educate consumers that preorders can be done at their local independent store.

Business development events like the NAIBA fall conference are vital to keep independent bookstores competitive in the retail book market. Outgoing NAIBA board president Todd Dickinson of Aaron’s Books in Lititz, PA, said, “This is where my people are, the ones who understand that …the actual, real, physical book is not going the way of the dinosaur, and that my business is not just ‘cute’ or ‘quaint’ but a real community asset that benefits readers of all ages and interests.”  

For more information, please contact: (insert store contact)

 [EM1]nsert local bookseller/store here—feel free to change quote.

 [EM2]Same as above.