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About the NAIBA Fall Conference
Hyatt Regency Crystal City, VA
Friday - Sunday
September 21 - 23, 2012
This annual Fall gathering is two full days of bookseller education, networking, author events, and awards ceremonies. The publisher display tables are a highlight with their fall and winter picks of the lists. Reps are there to help you sell books using winning marketing tips, author appearances, and promotional products. The Bookseller Sales Conference is FREE to NAIBA members.
Click here to download a pdf of the 2011 Fall Conference program and schedule.
The NAIBA Fall Conference is the time to reinforce the potential of specific titles. Publishers will be selecting and focusing on a few picks and will:
- Create events with theme ideas and targeted audiences.
- Demonstrate merchandise & display ideas.
- Provide lists of midlist authors who live in the region with publicity contacts, book title/subject, and ideas on event ideas.
- Show display ideas featuring NAIBA Holiday Catalog titles.
- Give out Pick of the Lists handouts that include text for newsletter reviews, shelf talkers, display ideas, reviews, author interviews, list of previous works by author.
- Use this opportunity to introduce the best from new imprints.
- Set up a themed bookstore display with their titles and merchandise.
- Create marketing sheets to promote books for different genres or customers.
- Use this opportunity to remind booksellers of all the support material available within the company and on their website.
Read the PW article: "Now More Than Ever - Why Booksellers Regional Trade Shows Matter."
For more information, please contact:
Eileen Dengler, NAIBA Executive Director 516-333-0681
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