Mail in Bookseller Registration
Deadline for hotel reservations at the discounted rate is March 30. HURRY and make your room reservation.
Spend 24 hours with other event managers discussing all the ways you've mastered this important part of bookselling, creating an event with the actual author, and learning tricks and tips from others. This event is joint with NEIBA.
There is a $25 fee for NAIBA member stores and $75 fee for non-member stores.
*NAIBA will cover up to $100 for hotel/travel expense for its member bookstores* Click here for hotel reservations
Sunday, April 12
2:00pm in Riverside Ballroom
Welcoming & Opening Remarks: Jamie Brickhouse, Dangerous When Wet (St. Martin’s Press)
Changes and Trends in Events
2:30pm: Afternoon Panel on:
Why Events? Events vs. Marketing; Mission of Events; Why Host Events?
Who’s Involved? Managing Everyone’s Expectations
What to Do: Logistics; Grids; Publicity Kits
Where to Host: In-Store Logistics; Creative Venues; Community Partnerships
Matthew Ballast, Grand Central
Susan Coll, Politics & Prose
Jan Hall, Partner's Village
Hannah Moushabeck, The Odyssey Bookshop
Maribeth Pelly, BookTowne
Lara Phan, Penguin Random House
6:30pm: Dinner in Conde’s
At dinner, all participants will be assigned a team with an author and a book. Each team will create an event around that book/author that would work in their store, and create an action plan from pitch letter to thank you note. As a bonus, that event may come to fruition in your store in the Fall. (The teams can work all evening together.)
Featured Authors include:
Jami Attenberg: Saint Mazie (Hachette)
Rinker Buck: The Oregon Trail: An American Journey (Simon & Schuster)
Eric Jay Dolin, Brilliant Beacons: A History of the American Lighthouse (W.W. Norton)
John Freeman: FREEMAN’S: Arrivals (Grove Atlantic)
Nancy Krulik, Magic Bone: Dogs Don’t Have Webbed Feet (Penguin Kids)
David Payne: Barefoot to Avalon (Grove Atlantic)
Trevor Pryce: The Amphibians' End (Abrams)
Sigal Samuel: The Mystics of Mile End (Harper)
Kevin Sherry: Monsters on the Run (The Yeti Files #2) (Scholastic)
David O. Stewart, The Wilson Deception (Random House/Kensington)
Monday, April 13
Teams will put the finishing touches on their events.
How to Make Money: List Building; Buy Conversion Rates; Ticketed Events
Team presentations of their event ideas. The entire audience can chime in with suggestions.
Participants, please come prepared with: