Contact Us   |   Sign In   |   Join
All About Events
View Registrations Tell a Friend About This EventTell a Friend
 

Event Management for Bookstores Sunday & Monday, April 12 & 13, 2015 Hyatt Regency Greenwich 1800 East Putnam Avenue, Old Greenwich, CT 06870 Spend 24 hours with other event managers discussing all the ways you've mastered this important part of bookselling, creating an event with the actual author, and learning tricks and tips from others. This event is joint with NEIBA. *NAIBA will cover up to $100 for hotel/travel expense for its member bookstores*

4/12/2015 to 4/13/2015
When: 4/12/2015
Where: Hyatt Regency Greenwich
1800 East Putnam Avenue
Old Greenwich, Connecticut  06870
United States
Contact: Kerri Leonard
516-333-0681


Online registration is closed.
« Go to Upcoming Event List  

 Mail in Bookseller Registration

Deadline for hotel reservations at the discounted rate is March 30. HURRY and make your room reservation

Spend 24 hours with other event managers discussing all the ways you've mastered this important part of bookselling, creating an event with the actual author, and learning tricks and tips from others. This event is joint with NEIBA. 

 There is a $25 fee for NAIBA member stores and $75 fee for non-member stores.

*NAIBA will cover up to $100 for hotel/travel expense for its member bookstores*  Click here for hotel reservations

Program Agenda

Sunday, April 12

2:00pm in Riverside Ballroom

Welcoming & Opening Remarks: Jamie Brickhouse, Dangerous When Wet (St. Martin’s Press)

Changes and Trends in Events

 

2:30pm: Afternoon Panel on:

Why Events? Events vs. Marketing; Mission of Events; Why Host Events?

Who’s Involved? Managing Everyone’s Expectations

What to Do: Logistics; Grids; Publicity Kits

Where to Host: In-Store Logistics; Creative Venues; Community Partnerships

 

Panelists:

Matthew Ballast, Grand Central

Susan Coll, Politics & Prose

Jan Hall, Partner's Village

Hannah Moushabeck, The Odyssey Bookshop

Maribeth Pelly, BookTowne

Lara Phan, Penguin Random House

 

6:30pm: Dinner in Conde’s

At dinner, all participants will be assigned a team with an author and a book. Each team will create an event around that book/author that would work in their store, and create an action plan from pitch letter to thank you note. As a bonus, that event may come to fruition in your store in the Fall. (The teams can work all evening together.)

 

Featured Authors include:

Jami Attenberg: Saint Mazie (Hachette)

Rinker Buck: The Oregon Trail: An American Journey (Simon & Schuster)

Eric Jay Dolin, Brilliant Beacons: A History of the American Lighthouse (W.W. Norton)

John Freeman: FREEMAN’S: Arrivals (Grove Atlantic)

Nancy Krulik, Magic Bone: Dogs Don’t Have Webbed Feet (Penguin Kids)

David Payne: Barefoot to Avalon (Grove Atlantic)

Trevor Pryce: The Amphibians' End (Abrams)

Sigal Samuel: The Mystics of Mile End (Harper)

Kevin Sherry: Monsters on the Run (The Yeti Files #2) (Scholastic)

David O. Stewart, The Wilson Deception (Random House/Kensington)

 

Monday, April 13

8:30am Breakfast

Teams will put the finishing touches on their events.

9:30am

How to Make Money: List Building; Buy Conversion Rates; Ticketed Events

Team presentations of their event ideas. The entire audience can chime in with suggestions.   

 

Participants, please come prepared with:

    • An example of a successful event and a disappointing event so we can analyze why some work and some don’t.

    • A pie-in-the-sky idea so we can get some creative juices flowing.